Saturday, 31 January 2009

Representation of Beyonce's Video 'Halo'



In this video the people who are being represented is both Beyonce and the other male in the video.

The way in which Beyonce is being represented is the ways in which females are usually represented. Beyonce is being represented as a female which is sort of paranoid about finding the right person to be with. Also, in the video Beyonce seems to be with the male who is shown and it is shown that she is able to trust this male and is removing the wall that is stopping her from trusting him. This representation of Beyonce is sort of reinforcing stereotypes of females as females are seen as paranoid and worried about meeting some one and being able to trust them.

However, the way in which the male is being represented is challenging the stereotypes of males. This is done as males are usually stereotyped as not staying with one girl whereas in this video he is seen as the perfect one as he is being represented as an angel. This shows that the stereotypes are being challenged.

The representations in this music video is fair as the way in which Beyonce is represented, that is the way in which most females feel and go through so its allowing females to open up more rather than hold back and not trust any males. Also, the way in which that the male is being represented is different than what males are usually represented as in music videos which allows females to see that there are some different people. This why I believe that the representations is fair.
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Friday, 23 January 2009

Bullet Boy - Trailer

Bullet Boy - Codes & Conventions


Lighting:

The lighting of the trailer is low key lighting which is used throughout the trailer which connotes the use of the genre of the film being crime and violence. Although, there is also high key lighting used in the trailer which is rarely shown but is shown when the male character is seen with the female character which seems to be his girlfriend. The use of the lighting conotes the genre to the audience and makes them aware about the type of film this will be.

Props:

Throughout the trailer, there are many props used such as guns, torches, handcuffes etc. This connotes that the film will be based around crime as there are many scenes in the trailer which show the males in the characters being arrested or put at gun point. This allows the audience to be familiar with the genre and also have an idea about the narrative of the film.

Narrative/Characters:

The narrative is clearly shown throughout the trailer which consists of males involved in crime and violence. The trailer clearly shows that the narrative involves young males getting themselves involved in crime by the use of guns which results to them being in trouble with the police. However, throughout the trailer there seems to be a multiple narrative. This is shown as you see the crime side of the film by the males being involved with guns and then there is also another narrative which is based on the main protagonist in a relationship with a female. The narrative also indicates to the audience the target audience of the film as most of the characters shown are males and the female which is shown is used as an sexual object which is common in gangster films.

Setting:

Lastly, the setting of the film is flats which is shown at the beginning of the film. The advantage of showing the setting at the beginning of the film is that it allows the audience to be familiar with where the main setting of the film will be. The setting of the flats connotes violence and crime which is clearly seen throughout the trailer. Also, the setting seems to be a depriced area which connotes that this film will involve males getting in to trouble by the use of crime.




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Tuesday, 20 January 2009

Superbad Analysis

Superbad is a teenage American film which is based mainly in a high school and has a genre of Comedy.
Representation/Characters:
Through the three minute extract it is clear that teenage males are represented as in to girls and sex and not bothered about their education. This is shown when the male character goes to his friend and says he bought alcohol for a girl to try and get her drunk which is meeting the stereotypes of males. This shows that the director of this film is reinforcing stereotypes of males in high schools and showing they are not as much interested in their school but are more interested in girls and sex.
Audience:
The extract clearly shows that this film is aimed at teenagers. This is because in the film there are mainly teenagers. Also, as the the director of the film is reinforcing the stereotypes on male teenagers, male teenagers will be interested in watching this film as the film may appeal to them. According to the Uses and Gratifications theory, males would be interested in watching this film as they will be able to watch it for survelliance and escapism and the film may also be able to relate to them as it shows young male teenagers going through meeting new girls, school, fights etc.
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