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I will be analysing a two minute sequence of the film 'Adulthood'. I will be looking at Part 1 of the film from the timing 2.10 minutess - 3.25. - In this part of the film, the sound which is being used in the music in the background which is showing that the males are in a club. Also, the males are also talking which gives an idea to the audience about the personalities of the males as they are swearing and behaving immaturely. The dialogue of the males conveys meaning as it allows the audience to be aware of the characters personality and also introduces to the audience the way these characters behave.
- The denotations of this part of the film is that the characters are basically hanging around outside of a club and are acting all superior. However, the connotations of this part of the film would be that the characters are basically looking for a fight as when the man parks his car opposite the club the young males are looking for trouble. This also connotes that these males basically enjoy starting trouble and getting in to fights as it makes them think they are superior.
- This part of the film creates an assumption that the audience is more likely to be males. This is because in this sequence you can see a group of males and one female which connotes that the main characters in the film are males. Also, as the group of males seem to be in a gang this creates an assumption that the audience is more likely to attract male gangs and just simply males. The audience is likely to be males from the age of 15 to people from their early twenties. The audience would react to the text by being intimidated by the film and also may relate to it as males usually go to clubs and spend their time with females.
- In this part of the film, males are being represented as there is a group of males shown. This sequence shows that males are represented as rowdy and always having a negative attitude as they are looking for trouble. The male characters are being represented in this way as typical male teenagers are always on the look out for trouble and believe themselves to be superior than other people. This shows that the film is meeting male teenagers stereotypes as males are usually represented and stereotyped like this. However, I believe that the stereotype is not fair as not all males are actually like that and also by males being stereotyped like this it is allowing males to believe that it is acceptable for them to behave like this.
I will be analysing the text which is 'Hit man' the games poster.
In this poster, the main image is of a female who is not completely dressed and is also on a red bed. The female also has blood on her forehead.
The connotations of this text is that it connotes that females are sexual objects as the poster focuses on a image of a female who is not dressed fully. However, the denotation would be that the poster is basically showing a female who has dies as she has blood on her forehead. Also, the mise en scene also creates an atmosphere of love and romance as the female is lying on a red bed and is also wearing red. This suggests that the mise-en scene is creating different thoughts in the audiences mind as the female is not dressed completely and she has also blood on her forehead which connotes two different things.
The assumptions which are made about the audience is that the audience is more likely to be male. The reason for this would be is because the poster focuses only on a female who is also not fully dressed which would attract males to the poster. Also, the audience will also have to be 18+ as the image shown on the poster connotes that the game is not suitable for people under 18 which is clearly shown on the poster. The audience may react to this text in a positive way as it will attract males to want to get the game and also be part of it. The ways in which this text appeals to its audience is by having a large image of a female as by this males would be attracted.
The genre of this text is violence. This is shown as the female who is shown on the poster relates to the genre as the game seems to be about violence as the female has blood on her forehead which connotes violence. In this text, females are being represented which is shown as there is a female on the poster. The female is being represented as a sexual object due to her pose and also the way she is dressed. The reason why the female may have been represented in this way is to attract the target audience of the game who are males. The representation is reinforcing stereotypes as the female is being represented as a sexual object only which reinforces stereotypes of females. However, the representation which is being created in the text is not fair as females should not be represented in that way which allows the representation to be unfair to females.
The major ideologies, values and assumptions behind the text is that it creates an ideology of sexuality as the female is not dressed fully and also by her pose. Also, another ideology behind the text is love as the poster is mainly red which represents love. However, this can also create a binary opposition as the red could also represent violence due to the female having blood on her forehead. Lastly, the poster is also patriarchal due to the female being portrayed as a sexual object.
The institution affects the text as PlayStation is a largely successful institution and is well known for their games. This would attract people who regularly buy games which are from PlayStation. This will also allow the game to be sold more and more successful.