Tinchy Stryder Music Video 'Number One' Analysis

Media Forms:

The extract meets the codes and conventions of a music video as whilst the music video is playing, the singers and the other background dancers are dancing which is a typical code and convention of a music video as this allows the audience to be able to also enjoy the music video whereas if there were no background singers or singers dancing, the music would be unusual and not follow the codes and conventions of a music video. Another code and convention which the music video follows is that the background dancers are females. This is a code and convention which is found in mostly all music videos and is typical to be seen as usually females are used for background dancers which attracts the male audience more as there is something about the video that then appeals to males. This is commonly found as males are hardly seen as background dancers which shows that this video is following the codes and conventions.

Media Audience:

The music video appeals to a teen audience which is likely to be males and females. This is shown through both males and females being shown in the video.

Spooks Opening Sequence

In this essay, I will be looking at the opening sequence of 'Spooks' and looking at the audience, institution, media forms and representation of the opening sequence. I will be looking at these below.

Media Audiences:

The opening sequence of Spooks uses a variety of techniques to appeal to a weekday mainstream audience. One of the techniques which the opening sequence is using is by using children and adults within the opening sequence. This allows the audience to be much wider as the opening sequence does not only target adults but also targets young children. Also, as the opening sequence begins with a young child skipping which shows that the audience also involves young children due to them being shown. This shows that 'Spooks' is attracting a mass audience due to having both adults and young children within the opening sequence. The opening sequence of 'Spooks' also connotes that the audience may be both male and female. This is because throughout the opening sequence both male and female are shown which means that both genders are able to watch the programme as it may relate to females and males.

Media Institutions:

The opening sequence of 'Spooks' does not tell us as much about the media institution involved in the programme. This is becuase at the beginning of the opening sequence, it briefly shows the institution which is BBC. This is shown at the beginning and allows the audience to know that this programme's institution is BBC. This allows the audience to decide if they would like to watch this programme or not as the institution is BBC. Also, as the BBC is known to educate and inform their audience, the audience will be aware that the programme will be educating the audience in some way. For example, the BBC is known to educate about crime, relationships and many more. This also allows the audience to know that this programme will be an appropriate programme to watch as it the institution is BBC which means that the programme is focusing on informing and educating the audience on certain things to ensure that the audience is being taught something.

Media Forms:

The opening sequence of 'Spooks' follows the codes and coventions of a typical opening sequence. This is shown as at the beginning of the opening sequence, a young girl is seen skipping with intense non-diegetic music being played. This allows suspense to be created within the opening sequence as in the opening sequence it is not made clear as to who this young girl is. This also creates enigma codes as the audience is left to think who is this young girl? what is she doing? why is she not involved in the rest of the opening sequence? which shows that the opening sequence is following the codes and conventions of typical opening sequences as it focuses on creating suspense in the audiences mind and create questions in their mind which they will not have an answer to until they watch the whole programme. This connotes that the opening sequence of 'Spooks' is being persuasive and allowing the audience to watch an episode to understand what is happening in the opening sequence. Another code and convention which the opening sequence is following is by introducing two characters who are always seen to be in the car which also creates suspense in the audiences mind as to what these characters are doing? who are they spying on? what is their purpose of being there? This shows that the opening sequence of 'Spooks' is following typical codes and conventions of opening sequences to allow the audience to be persuaded to watch the whole programme and find out more.

Media Representation:

The opening sequence of 'Spooks' represents the people within the trailer as careless and in to their own world. This is shown as the characters which are shown in the opening sequence seem to not know what is going on around them. For example, this is shown as the female is being spied on from outside her house and she does not have an idea of what is going on outside which connotes that females are represented as in to their own world and quite careless. However, in this opening sequence males are represented to be spies and in control as the males in the car are spying on the female and seem to be in control as they have an insight in to the females world without her knowing. This shows that males are represented in this opening sequence as controlling and taking control in females lifes without them having an idea about it. However, the other male shown in the opening sequence is shown as loving and caring as he seems to be loving around his partner and seems to be showing her love. This shows that males are represented in different ways within the opening sequence of 'Spooks'. Also, the place which is shown in the opening sequence seems to be a quiet place which shows that there is a less chance of trouble arising in the area.

How are people and places represented in this opening sequence?

Adulthood Analysis (2 Mins)

I will be analysing a two minute sequence of the film 'Adulthood'. I will be looking at Part 1 of the film from the timing 2.10 minutess - 3.25.

• In this part of the film, the sound which is being used in the music in the background which is showing that the males are in a club. Also, the males are also talking which gives an idea to the audience about the personalities of the males as they are swearing and behaving immaturely. The dialogue of the males conveys meaning as it allows the audience to be aware of the characters personality and also introduces to the audience the way these characters behave.
• The denotations of this part of the film is that the characters are basically hanging around outside of a club and are acting all superior. However, the connotations of this part of the film would be that the characters are basically looking for a fight as when the man parks his car opposite the club the young males are looking for trouble. This also connotes that these males basically enjoy starting trouble and getting in to fights as it makes them think they are superior.
• This part of the film creates an assumption that the audience is more likely to be males. This is because in this sequence you can see a group of males and one female which connotes that the main characters in the film are males. Also, as the group of males seem to be in a gang this creates an assumption that the audience is more likely to attract male gangs and just simply males. The audience is likely to be males from the age of 15 to people from their early twenties. The audience would react to the text by being intimidated by the film and also may relate to it as males usually go to clubs and spend their time with females.
• In this part of the film, males are being represented as there is a group of males shown. This sequence shows that males are represented as rowdy and always having a negative attitude as they are looking for trouble. The male characters are being represented in this way as typical male teenagers are always on the look out for trouble and believe themselves to be superior than other people. This shows that the film is meeting male teenagers stereotypes as males are usually represented and stereotyped like this. However, I believe that the stereotype is not fair as not all males are actually like that and also by males being stereotyped like this it is allowing males to believe that it is acceptable for them to behave like this.

Analysing a Text

I will be analysing the text which is 'Hit man' the games poster.

In this poster, the main image is of a female who is not completely dressed and is also on a red bed. The female also has blood on her forehead.

The connotations of this text is that it connotes that females are sexual objects as the poster focuses on a image of a female who is not dressed fully. However, the denotation would be that the poster is basically showing a female who has dies as she has blood on her forehead. Also, the mise en scene also creates an atmosphere of love and romance as the female is lying on a red bed and is also wearing red. This suggests that the mise-en scene is creating different thoughts in the audiences mind as the female is not dressed completely and she has also blood on her forehead which connotes two different things.

The assumptions which are made about the audience is that the audience is more likely to be male. The reason for this would be is because the poster focuses only on a female who is also not fully dressed which would attract males to the poster. Also, the audience will also have to be 18+ as the image shown on the poster connotes that the game is not suitable for people under 18 which is clearly shown on the poster. The audience may react to this text in a positive way as it will attract males to want to get the game and also be part of it. The ways in which this text appeals to its audience is by having a large image of a female as by this males would be attracted.

The genre of this text is violence. This is shown as the female who is shown on the poster relates to the genre as the game seems to be about violence as the female has blood on her forehead which connotes violence. In this text, females are being represented which is shown as there is a female on the poster. The female is being represented as a sexual object due to her pose and also the way she is dressed. The reason why the female may have been represented in this way is to attract the target audience of the game who are males. The representation is reinforcing stereotypes as the female is being represented as a sexual object only which reinforces stereotypes of females. However, the representation which is being created in the text is not fair as females should not be represented in that way which allows the representation to be unfair to females.

The major ideologies, values and assumptions behind the text is that it creates an ideology of sexuality as the female is not dressed fully and also by her pose. Also, another ideology behind the text is love as the poster is mainly red which represents love. However, this can also create a binary opposition as the red could also represent violence due to the female having blood on her forehead. Lastly, the poster is also patriarchal due to the female being portrayed as a sexual object.

The institution affects the text as PlayStation is a largely successful institution and is well known for their games. This would attract people who regularly buy games which are from PlayStation. This will also allow the game to be sold more and more successful.

Representation of Beyonce's Video 'Halo'

In this video the people who are being represented is both Beyonce and the other male in the video.

The way in which Beyonce is being represented is the ways in which females are usually represented. Beyonce is being represented as a female which is sort of paranoid about finding the right person to be with. Also, in the video Beyonce seems to be with the male who is shown and it is shown that she is able to trust this male and is removing the wall that is stopping her from trusting him. This representation of Beyonce is sort of reinforcing stereotypes of females as females are seen as paranoid and worried about meeting some one and being able to trust them.

However, the way in which the male is being represented is challenging the stereotypes of males. This is done as males are usually stereotyped as not staying with one girl whereas in this video he is seen as the perfect one as he is being represented as an angel. This shows that the stereotypes are being challenged.

The representations in this music video is fair as the way in which Beyonce is represented, that is the way in which most females feel and go through so its allowing females to open up more rather than hold back and not trust any males. Also, the way in which that the male is being represented is different than what males are usually represented as in music videos which allows females to see that there are some different people. This why I believe that the representations is fair.

Bullet Boy - Trailer

Bullet Boy - Codes & Conventions

Superbad Analysis

Superbad is a teenage American film which is based mainly in a high school and has a genre of Comedy.

Representation/Characters:

Through the three minute extract it is clear that teenage males are represented as in to girls and sex and not bothered about their education. This is shown when the male character goes to his friend and says he bought alcohol for a girl to try and get her drunk which is meeting the stereotypes of males. This shows that the director of this film is reinforcing stereotypes of males in high schools and showing they are not as much interested in their school but are more interested in girls and sex.

Audience:

The extract clearly shows that this film is aimed at teenagers. This is because in the film there are mainly teenagers. Also, as the the director of the film is reinforcing the stereotypes on male teenagers, male teenagers will be interested in watching this film as the film may appeal to them. According to the Uses and Gratifications theory, males would be interested in watching this film as they will be able to watch it for survelliance and escapism and the film may also be able to relate to them as it shows young male teenagers going through meeting new girls, school, fights etc.

Harry Potter's Trailer Analysis

1. The aspects which are emphasised in the trailer is that throughout the trailer there are flashbacks of scenes which take place in the movie, for example Harry's kiss scene. This may have been used so that the audience as an idea about the scenes which are involved in the film and this will also give a clue to the audience about the narrative. Another aspect which is emphasised in the trailer is the use of magic throughout the trailer. This is shown by Harry using his wand to use magic, this may have been used to attract the audience by the use of majic. This also gives an idea to the audience about the genre which is Action/Fantasy.
2. The genre of the film is established in the trailer by the use of the music. The music seems to get faster throughout the trailer which suggests the film involve Action. Another way in which the genre is established in the trailer is by the main protagonist Harry's willingness to fight throughout the trailer. This is shown as throughout the trailer, Harry is saying "I want to fight" this shows the audience that there will be Action involved within the film.
3. The target audience for the film seems to be teenagers to people from their late 30's. This is because throughout the trailer there are many teenagers seen which suggests the film will attract teenagers. Also, throughout the trailer the setting is shown to be a school, this will attract teenagers as they may be able to relate to situations such as teacher/student situations. However, in this trailer there is also shown a scene of Harry kissing a girl, this shows that in this film the difference from the previous films is that Harry develops a love interest. This will attract teenagers as they may be going through the same situation.
4. The trailer shows that the film is worth coming to see due to the main portagonist Harry. This is because in this trailer the audience is shown that Harry is facing another problem and will try to overcome it throughout the film. This will attract people to see the film as they will want to see Harry's situation. Also, due to the use of wands, brooms, wizards etc many people will be attracted to see the film due to the variety of props used.
5. As Harry Potter & The Order Of The Phoenix is a sequel, the trailer ensures that the audience can understand the film even if they have not seen the previous films. This is shows in the trailer as the narrative is told in the trailer and also the audience is given an idea about the character 'Voldemort' who is the reason for the troubles in Harry's life. This shows that new audiences will be able to understand the film due to the narrative being told in the trailer.

Analysis of 'Heroes' Poster

Click Image To View Larger . .

How does the opening three minutes of 'Heroes' compare to typical TV title sequences?

I will be looking at the TV Series 'Heroes' Episode 2 and looking at how the opening three minutes compares to typical TV title sequences.

At the beginning of the series, there is a logo shown which is known as the 'Heroes' logo. This is quite unique as not many TV programmes have there own logo as they are not really common within TV programmes. The logo includes a eclipse with the word 'Heroes' written on it. This shows that the series have there own logo to look unique and attractive. Also, the affect of the eclipse shows a sort of insight to the genre as it is not a image with light colours but it uses dark colours and is sort of dull which connotes that the series is not a comedy or romance but is a different genre.

As the episode begins, there is immediately a re-cap of the previous episode as there is a voice over of a man speaking and saying the main parts of the previous episode. This would be a quick reminder to the audience about what happened previously. This would also help the audience who missed the previous episode and would help them catch up. This is a similar method used with a few TV programmes but not many TV programmes use this method on their opening title sequence. A re-cap would be mainly found in Indian Dramas which is quite common in their opening title sequences. However, not many English TV Programmes use this method in there opening title sequence. For example, Hollyoaks and Eastenders do not use these methods which is why it is not at much common. This shows that the re-cap does not compare to typical TV title sequences but is unique to keep the audience aware of what happened previously.

However, as the series begins the title of the episode "Chapter Two: Don't look back" is shown on the building in capitals. This shows the difference in 'Heroes' opening sequence than other programmes as the episode name is usually written in the middle once the episode starts whereas the title of the episode in 'Heroes' is written on a building. This signifies that the buildings in the programme have an importance as one of the males is always dreaming about jumping of the building. This is always shows the unique way of putting the title on the building as it first is a close up and then after if zooms out to show that it is on the building.

The scene then changes in to birds eye view of the male standing on the building. This shot shows the male from the top and the high building which he is standing on. This connotes that the male may have some sort of importance or may be superior within the series or may even want to commit suicide. This would be the ideas in the audience's mind if they have not seen the series before, this shows that the opening title sequence creates many ideas in the audiences mind especially if they have not seen the programme before. This would cause the audience to think and will create mystery in their mind which would want them to watch more. This is quite different to other TV programmes as the opening title sequence is creating suspense and mystery to get the audience to view the programme.

Also, the use of lighting in the opening title sequence so far is very dull and dark colours used. This suggests that the programme does not involve any fun and enjoyable scenes but is a serious programme based people and their lives. The use of lighting would also give an insight to the audience about the genre as the audience will now be aware that the programme will not involve any comedy.

The scene then goes on to showing the male walk off the building and falling down but then someone catches him and flies. This would now give the audience the impression that the programme involves super powers. This may get the audiences attention and will want to watch more to find out what is happening. As the male realises he was just dreaming, the audience would get confused again as to is it a super powers programme or not. This would also get the audience interested as they will want to know more about the programme. This shows that the programme uses a scene at the beginning which would be attractive to ensure the audience gets involved and it creates an effect on the audience as there is a man falling off a building. This shows the difference in the opening title sequence as most programmes such as 'My Wife & Kids' start the programme with something normal whereas this creates an affect on the audience.

Overall, the opening sequence of the programme 'Heroes' shows the different unique things used to make the programme seem interesting. The opening title sequence also creates an affect on the audience in many ways which shows the opening title sequence is not similar to other TV programmes opening title sequences.

Cover Work (Ms Holiday)

Poster Analysis of 'Mamma Mia': (Click image to view larger)



Poster Analysis of 'Kidulthood': (Click image to view larger)



I will now be looking at the difference of the film 'Mamma Mia' and 'Kidulthood' and comparing their posters.

'Kidulthood' poster consists of dark and dull colours whereas 'Mamma Mia' involves bright colours. This may be because the two films are completly opposites. This is because 'Mamma Mia' is a comedy film whereas 'Kidulthood' is a film which involves violence and crime. This shows that the posters clearly show what the genre of the film would be because of the use of colours used in the posters.

Also, 'Kidulthood' involves images of the actors in the film and they all look laid back and as they have a lot of attitude and are part of a gang. However, this is not the case in 'Mamma Mia', this is because in the poster of 'Mamma Mia' there are images of the actors with smiles and looking overly happy. This also gives an insight to the film to the audience as 'Kidulthood' involves a gang who may commit crimes and be violent whereas in 'Mamma Mia' poster you can see people who do not look as if they are the sort of people who will commit crimes. The characters also do not look like a gang but they look like a group of friends. This shows the complete opposite way the poster has been designed to show the genre of the films and the personality.

The poster of 'Kidulthood' has a dark dull background with the sky showing as it is about to be thunder. As they are seen to be standing on a high building, it shows thunder is about to come and it is about to rain. This connotes that thunder will fall on the actual characters as they will have done something wrong within the film. This shows that thunder and dark grey clouds are used to show the problem which fall on them throughout the film. However, in the poster of 'Mamma Mia' the clouds are light blue which suggests happiness within the film. This also connotes they are sort of in cloud nine and are really happy. This shows that in one film there is a bright sunny sky and in the other there is a thunder dark sky.

Also, in 'Kidulthood' poster the group of people are wearing clothing such as hoodies which stereotypes them as teenagers who will be causing trouble. This shows that just from the poster of the film the audience is able to know the personality of the characters and the genre. This is not the case in the poster of 'Mamma Mia' though, this is because the group of people are wearing smart/casual clothing but it does not consist of hoodies. This shows that the people in 'Mamma Mia' will not be trouble makers and will not be committing any crimes within the film.

'Mamma Mia' also has a background of flowers and as if they are at a wedding ceremony. This connotes that the film will involve happiness unlike 'Kidulthood'. Also, 'Kidulthood' poster does not include any bright colours which would attract the audiences attention. The only bright colours shown in the poster are the females clothing which is not as bright whereas the poster of 'Mamma Mia' is very bright and eye catching.

Overall, this shows the large difference in both films as they both have different genres. The posters also show the ways in which the designers have clearly shown the personalities of the characters and the genre of the film.

The Cross Media Case Study . .

The Media texts I have chosen to look at is 'Mr Bean' (TV programme) and 'Mr Bean's Holiday' (Film). The reason I have chosen to look at these Media texts is because Mr Bean firstly started off as an cartoon which was aimed at young people. As the cartoon became very successful, there were films released too which aimed at a more wider audience including young children and families.

Trailer of 'Mr Beans Holiday':



Audience && Social Class:
The trailer 'Mr Beans Holiday' shows that the film appeals to a wide range of audience. It appeals to families as it involves humour which a family would enjoy watching together. Also, Mr Beans Holiday may appeal to young children as Mr Bean already has a cartoon which young children are familiar with. This means that young children will also be interested in the Movie as they know about his cartoon. As Mr Bean's film is not a cartoon, it will attract families as it involves family humour. The trailer shows, it would attract an audience of B to C1 and C2 social class which would be the primary audience as the trailer shows that it is a film including humour which would attract many people. The secondary audience of this film would be class D/E as people would enjoy watching this film with families which shows it would attract a large audience.

Institution:
Also, the films institution is Universal Pictures, which is a well known institution. This is because Universal Pictures have distributed many films. The influence this would have on the audience is that they will then trust the institution and will know what sort of films they distribute. This will allow the audience to want to watch the film as they will be familiar with the institution Universal Pictures.

Setting && Link to Genre:
At the start of the trailer, the audience is told where the film would be mainly set. This is shown by the trailer starting off with showing the country France. This gives an idea to the audience about where the film is mainly set. By showing the setting of the film at the start of the trailer, it would give the audience an idea about what the genre of the film is. For example, if the start of the trailer involved a setting of council flats in an deprived area, the audience would know the film will involve violence and will not be suitable to watch as a family. As the main setting is in France, it shows that the films genre will not be violence but may be a posh film as it is set in France.

Actor Introduced && Genre Confirmed:
As the scene which shows France, the words are being said in the background "France, a country of culture, beauty and peace. its always been the perfect place to take a holiday .. Not anymore". As the words "Not anymore" are said, the audience is then introduced to the main character within the film which is Mr Bean. Mr Bean is first shown in the trailer by popping his head out of the train which is shown in a medium shot. The use of the medium shot in this scene shows the main character and a bit of the train in the background to show audiences Mr Bean has arrived in France. As the audience has been introduced to the main actor, the audience would now definitely know the genre of the film. This is because Mr Bean is a well known actor who has his own cartoon programme targeted at young children which involves humour. This would confirm to the audience that the film involves comedy and is a family film.

Use of Lighting:
The beginning of the trailer, starts off with dull colours and a sort of black and white blend. This firstly would give the impression to the audience that the film is based on olden times. However, as the scene of France ends the next scene comes on to more bright and colourful colours. The change of lighting takes place when Mr Bean is introduced. This signifies that Mr Bean is a funny and cheerful character within the film as the lighting changes when he is introduced and in turns from dull to bright.

Also, the scene where Mr Bean gets his tie stuck in the money exchange machine is a scene which shows that people may be able to relate with the scene and get a sense of relief that it is not just them (catharsis). This would help people interact with the film and enjoy watching the film.

Opening Credits of 'Mr Beans' Programme:



Profile of Institution:
The institution that produces Mr Bean's animated series is Nickelodeon which is a very popular channel for young children from 7-14.

• Nickelodeon is an American Cable Television Network.
• The network is owned by Viacom International
• The channel is found in many different countries e.g. UK and Australia
• It has many similar channels e.g. Nicktoons, Nick HD, The N, Nick Too, Nick Replay.

Other Nickelodeon Projects which they have:

• Nick.com . . . The original and official website of Nickelodeon which has over 500 games and allows visitors to register and become a official member.
• Nickelodeon Magazine . . . It was launched in 1993 and contains non-fiction pieces, humour, interviews, pranks, recipes and a comic book section.
• Nickelodeon Movies . . . Produces films based on Nickelodeon programmes and the films are released by Paramount Pictures.
• Nickelodeon Toys

Web Content && Marketing for BOTH texts:

Mr Bean (Animated Series):

• www.mrbean.co.uk >> Mr Bean Series have there own website where viewers can play games and get involved in polls.
• www.youtube.com >> The series are shown on YouTube with clips and the actual programmes.
• Wikipedia >> Information on Mr Bean's Animated Series and involves the history of the programme.
• www.bean.netfirms.com/ >> A website for fans so that they can see episode guides, sound clips and news.
• www.imdb.com/title/tt0280277/ >> Involves a short review on the film.

Mr Bean's Holiday (Film):

• www.mrbean.co.uk/movies >> Has information on Mr Bean's films.
• www.play.com >> Allows you to buy and download games for Mr Bean
• www.imdb.com/title/tt0453451/ >>Review on the film

How does Mr Bean's animated series and Mr Beans Holiday link?

• They link as both films involve Mr Bean in it
• They both have the same genre which is comedy
• They both are aimed for young children and families

Media Awards Review . . !

The 3 Productions Which I Believe Are The Best Are . . .

* . . Kuch To Hua Hai . . *
The reason why I have chose this trailer as one of the best productions is because it is like a typical Bollywood trailer and it includes many scenes which you would find in a Bollywood trailer e.g. the girl dancing in the rain. Also, the song used fitted directly with the scenes in the trailer as it was a song which was suited for the trailer. The girls clothing in the trailer was also very traditional which made the trailer look realistic and more like a Bollywood trailer.

* . . Face of Fear . . *
The reason why I have chose this trailer as one of my best one's is because it is a production which is bases on horror and it catches the audience attention straight away as it shows a scary character as he is always attacking someone. Also, the song used in the trailer was very suitable for the trailer as it fits in with the trailer. Also, the use of make up used on the characters was very good as it looks realistic and very original. The camera shots used such as close up showed the reactions of the characters and shows how scary the film will be.

* . . Rappers Ambition . . *
The reason why I have chosen this trailer as one of the best one's is because it is that is uses good music which fits in very well with the scenes. Also, the use of camera shots such as close ups and long shots allows the audience to understand the trailer more. The effects used in this trailer were also very different than other trailers and this is because the bottle effect which involved the bottle smashing on the floor and then coming back up again. This was a unique effect as no one had a effect like that and it also was a very effective scene.

E v a l u a t i o n . . !

* . . S e l f E v a l u a t i o n . . *

Attainment = 1 (Excellent) . . . The reason for this is because I try to learn as much as I can in my lessons and understand the work.

Effort = 1 (Excellent) . . . This is because I put all my effort in to class work and homework so that I learn more.

Punctuality = 1 (Excellent) . . . As I have a good attendance and I am never late to lessons.

Submission and Quality of Work = 1 (Excellent) . . . This is because I have completed every work I have been set to the best of my ability.

Ability to Work Independently = 1 (Excellent) . . . The reason for this is that I am capable of working on my own but I prefer working in groups.

Quality of Writing = 1 (Excellent) . . . As I am able to write properly such as in paragraphs and I can make my work neat so it is clear to read.

Organisation of Media Folder = 1 (Excellent) . . . This is because I have organised my folders properly e.g. I have separated Mr Bush's Work, Ms Holidays and Ms Sivanasen.

Oral Contribution in Class = 3 (Good/Average) . . . This is because I do not contribute much in class but if I do not understand anything I ask so that I know what I am doing.

WWW . . .
1. So far I understand all the work I have done in lessons and I am not confused about anything.

2. I have organised notes which I can go through for revision purposes or if I do not understand anything as they are neat and clear to read.

3. I understand the introduction to A-Level Media Studies and I am aware of what I will be doing this year.

EBI . . .
1. Keep reading through notes so they stay in my mind and I do not forget them.

2. Contribute more in class and ensure I am taking part as much as I can

3. Complete work set when given rather than leaving it to the end so that I have time to read over notes.

* . . C o u r s e E v a l u a t i o n . . *

How Well is The Course Organised? = 1 (Excellent) . . . This is because the course is organised well so far as I understand everything and it is all clear to me.

How Interesting is The Content That is Covered? = 2 (Very Good) . . . The content covered so far is very interesting but it also gets a bit boring as most of these things we have been through in Year 11 GCSE.

How Useful Are The Handouts? = 3 (Good/Average) . . . We have not had many handouts so far but the ones we have had are a good help towards the course.

Have The Lessons Been Well-Paced? = 3 (Good/Average) . . . I think that the lessons have been well-paced but not as much as they could be. This is because teachers mostly go too fast in lessons and its hard to take notes and understand it at the same time but overall its average.

What is The Standard of The Teachers Presentation/Subject Knowledge? = 1 (Excellent) . . . This is because the teachers already have a knowledge of Media Studies and are aware of how to teach the course which is why the standard is excellent.

How Well Has The Course Met Your Expectation? = 2 (Very Good) . . . The course has met my expectations as it is interesting and fun and there are a lot of sources for help.

Have The Extra-Curricular Events Been Useful? (e.g. Awards Evening) = 1 (Excellent) . . . I think the extra-curricular events have been very useful as the Media Awards allowed us to get many ideas for our own production which is very useful.

Has The Macguffin Blog Been Useful? = 1 (Excellent) . . . The Macguffin Blog has been very useful as we can present our work on the website and also we get a chance to see previous videos of students.

WWW . . .
1. We've had the Media Awards which has helped us gain ideas for our own productions.

2. The Media Macguffin site has been very useful so far as I can look at videos and also do my work neatly on here.

EBI . . .
1. There should be more group work within lessons so we get to learn more and enjoy our lessons.

2. Teachers should slow down whilst teaching slide shows such as giving students a chance to write notes and also understand it.

3. We should be using the computers more so that we can do more research about Media and our productions.

An Anthropological Introduction To YouTube..!

0.00 - Introduction, YouTube's Big Numbers . . .

• 1948 - ABC started boadcasting
  
• 9232 Hours/Day on YouTube used && 385 always on TV channels


• 200,000 three minute videos (not "Mass Media")


• 88% new && original content

2.00 - Numa Numa && The Celebration Of Webcams . . .

• Webcams created in December 2004


• Everyone then views Numa Numa on YouTube && copies the teenagers moves


• Celebration of new forms of community && giving a chance to people on webcam to have power

5.53 - The Machine Is Us/ing Us && The New Mediascape . . .

• The webs not just about information, but is about linking people.


• Changes every 6 months && every 6 months theres A new way of linking people.
  
• http://www.digg.com/ >> User Generated Filtering, users get together && give their opinions. they can give it A thumbs up, digg it or bury it.


• Media's not content && not just tools of communication but media is mediating human relations >> "When Media Changes, Human Relations Change"

12.16 - Introdusing Our Research Team . . .

• He has 10 undergraduated students && launch in to a study of YouTube every spring.


• They watch YouTube videos && on the side have a sheet to analyse the video && they can upload videos any time and take notes too.

12.56 - Who Is On YouTube . . .

• 35 && Over = 25%
  
• Teenagers up to 17 = 25%

13.25 - What's on YouTube? Charlie Bit My Finger, Soulja Boy Etc . . .

• 92 year old man playing a piano.


• Most commonly uploaded videos on YouTube are home videos e.g. Charlie Bit My Finger..Again! (Viewed over 30 million times)


• Approximetly 15% videos on YouTube are remixes or remakes of other videos.

17.04 - 5% Of Vids Are Personal Blogs Addresed To The YouTube Community, why? . . .

• Due to the loss of community over time
  

17.30 - YouTube In Context. The Loss Of Community and "Network Individualism" (Wellman) . . .

• People have less time due to work.


• TV's are isloating

18.41 - Cultural Inversion: Individualism && Community . . .

• Express >> People becoming more independant


• Value >> But people still have a value for community


• The more individual people become the more they long for community && realtionships

19.15 - Understanding New Forms Of Community Throught Participant Observation . . .

• Core of his methodology >> You have to understand it to experience it

21.18 - YouTube As A Medium For Community . . .

• People are building communities through webcam && talking to their webcams.


• Talking to a unknown place && have a invisible audience.

23.00 - Our First Vlogs . . .

• People make videos && do a few shots && retakes to make sure their hairs fine && the way they look.

25.00 - The Webcam: Everybody Is Watching Where Nobody Is ("Context Collapse") . . .

• A lot of people can see these videos which is why people try to be something their not in their videos as they are aware that anyone anywhere can see them.

26.05 - Re-Cognition && New Forms Of Self-Awareness . . .

• Everybody will be looking at you && one day you may look at yourself too on the video.
• Theres new forms of self-awareness.

27.58 - The Anonymity Of Watching YouTube: Haters && Lovers . . .

• "Some of the comments on YouTube make you weep for the future of humanity just for the spelling alone, never mind the obscenity && the naked hatred" >> (Lev Grossman)
• Hatred caused by: anonymity + physical distance + rare && ephemeral dialogue = hatred as public performance.
• Can Stare at other people instead of making them uncomfortable because they wont know your looking at them.

29.53 - Aesthetic Arrest . . .

• Basically means people being overwhelmed && excited over seeing the person on webcam infront of them.
• People can't experience this in every day life as they cant stare at people whereas on YouTube they can as the person in the video will not be aware of this.

30.25 - Connection Without Constraint . . .

• YouTube offers the possibility of allowing people to connect more.
• Media do not just distance us, it connects us in different ways.
• It makes you feel distance, but sometimes that distance allows us to connect more deeply than ever before.

32.35 - Free Hugs: A Hero For Our Mediated Culture . . .

• Juan Mann came up with the free hugs.
• He came home from Sydney && had no one to communicate with && felt like he needed a hug && walked around with a Free Hug sign.
• Annonymouse group of people coming together && hugging.
• Began to spread && other people began doing it.
• 30 million views && goes worlwide from YouTube.

34.02 - YouTube Drama: Striving For Popularity . . .

• The way people try to get seen && get lots of views && by making the front page is by creating videos people will enjoy watching.
• People want to be top rated && most viewed.
• People competing to be one of these stars && be most viewed.

34.55 - An Early Star: Emokid21ohio . . .

• He set up his first Vlog on April 3rd 2006 && six days later he gets a reply from a girl && turns in to a online love story.
• Thousands of people tuning in to see them chat back && forth online on YouTube.
• On April 26th 2006 it was shown that he was a false person && really lived in Rugby >> Some people found his real MySpace && from there they found out the truth about him so he was revealed.

36.55 - YouTube's Anthenticity Crisis: The Story Of LonelyGirl15 . . .

• She started Vlogging in June 2006
• In A matter of weeks she was YouTube's second most subscribed && soon debates arised amongst YouTubers regarding her authenticity.
• People began calling her "fake" >> people became angry as they do not like being fooled.

39.50 - Reflections On Authenticity . . .

• Every ones a producer on YouTube of themselves.
• People are playing with their identity which is making people doubt YouTube && don't know whats real && what isn't real in YouTube.

41.54 - Gaming The System/Exposing The System . . .

• People start putting sexy images so that more people will click on their videos so that they can be most viewed.

43.57 - Seriously Playful Participatory Media Culture . . .

• You never know where a cameras going to be && if its going to be on YouTube.
• Remixing is illegal && there should be laws to stop it on YouTube as its the same as remixing a film.

47.32 - Networked Production: The Collab. MadV's "The Message" && The Message of YouTube . . .

• MadV's anonymous && encourages people to do the things he does such as writing on his hand to make a statement && make a stand.
• Receives thousands of responses && many people writing on their hand a message.
• People write comments such as "Love Yourself", "Come Together" etc.
• They have very strong values

49.29 - Poem: The Little Glass Dot, The Eyes Of The World . . .

• Behind the white glass there's everyone you love && all the people you don't know.
• Its the eye of the world as many people can communicate from it to people all over the world.

51.15 - Conclusion By Bnessel1973 . . .

• Creating characters gave him a escape of losing his son.
• Its a way for him to live again && a chance for him to talk about what hes gone through.
• YouTube helped bring him to live again which is why its very special for him.

Web 2.0 =)

What is Web 2.0?

Web 2.0 Is The Popular Term For Advanced Internet
Technology & Applications Including Blogs Wikis &
Social Networking.

[ . . Web 2.0 Has A Fast Internet Connection . . ]

[ . . Involves File Sharing & Peer To Peer Networking (P2P) . . ]

[ . . Can Create Your Own Blogs . . ]

[ . . Can Express Your Own Opinions & Views . . ]


How Does It Differ From Web 1.0?

[ .. Web 1.0 Has 250,000 Sites Whereas Web 2.0 Has 80,000,000 Sites .. ]

[ .. Web 2.0 Has A Faster Internet Connection Than Web 1.0 .. ]

[ .. Web 1.0 Is About Reading & Web 2.0 Is About Writing .. ]

[ .. Web 1.0 Is About Lectures & Web 2.0 Is About Conversation .. ]

How Does Web 2.0 Affect Me?

* . . A Wider Selection of Downloading Websties/Softwares For Me E.g. YouTube & LimeWire . . *

* . . There Are More Websites Which I Can Access For My Information & Research & They Are Also More Quicker To Access . . *

* . . I Can Communicate With People In Different Ways Such As MSN & Yahoo . . *