Representation of Beyonce's Video 'Halo'

In this video the people who are being represented is both Beyonce and the other male in the video.

The way in which Beyonce is being represented is the ways in which females are usually represented. Beyonce is being represented as a female which is sort of paranoid about finding the right person to be with. Also, in the video Beyonce seems to be with the male who is shown and it is shown that she is able to trust this male and is removing the wall that is stopping her from trusting him. This representation of Beyonce is sort of reinforcing stereotypes of females as females are seen as paranoid and worried about meeting some one and being able to trust them.

However, the way in which the male is being represented is challenging the stereotypes of males. This is done as males are usually stereotyped as not staying with one girl whereas in this video he is seen as the perfect one as he is being represented as an angel. This shows that the stereotypes are being challenged.

The representations in this music video is fair as the way in which Beyonce is represented, that is the way in which most females feel and go through so its allowing females to open up more rather than hold back and not trust any males. Also, the way in which that the male is being represented is different than what males are usually represented as in music videos which allows females to see that there are some different people. This why I believe that the representations is fair.

Bullet Boy - Trailer

Bullet Boy - Codes & Conventions

Superbad Analysis

Superbad is a teenage American film which is based mainly in a high school and has a genre of Comedy.

Representation/Characters:

Through the three minute extract it is clear that teenage males are represented as in to girls and sex and not bothered about their education. This is shown when the male character goes to his friend and says he bought alcohol for a girl to try and get her drunk which is meeting the stereotypes of males. This shows that the director of this film is reinforcing stereotypes of males in high schools and showing they are not as much interested in their school but are more interested in girls and sex.

Audience:

The extract clearly shows that this film is aimed at teenagers. This is because in the film there are mainly teenagers. Also, as the the director of the film is reinforcing the stereotypes on male teenagers, male teenagers will be interested in watching this film as the film may appeal to them. According to the Uses and Gratifications theory, males would be interested in watching this film as they will be able to watch it for survelliance and escapism and the film may also be able to relate to them as it shows young male teenagers going through meeting new girls, school, fights etc.

Harry Potter's Trailer Analysis

1. The aspects which are emphasised in the trailer is that throughout the trailer there are flashbacks of scenes which take place in the movie, for example Harry's kiss scene. This may have been used so that the audience as an idea about the scenes which are involved in the film and this will also give a clue to the audience about the narrative. Another aspect which is emphasised in the trailer is the use of magic throughout the trailer. This is shown by Harry using his wand to use magic, this may have been used to attract the audience by the use of majic. This also gives an idea to the audience about the genre which is Action/Fantasy.
2. The genre of the film is established in the trailer by the use of the music. The music seems to get faster throughout the trailer which suggests the film involve Action. Another way in which the genre is established in the trailer is by the main protagonist Harry's willingness to fight throughout the trailer. This is shown as throughout the trailer, Harry is saying "I want to fight" this shows the audience that there will be Action involved within the film.
3. The target audience for the film seems to be teenagers to people from their late 30's. This is because throughout the trailer there are many teenagers seen which suggests the film will attract teenagers. Also, throughout the trailer the setting is shown to be a school, this will attract teenagers as they may be able to relate to situations such as teacher/student situations. However, in this trailer there is also shown a scene of Harry kissing a girl, this shows that in this film the difference from the previous films is that Harry develops a love interest. This will attract teenagers as they may be going through the same situation.
4. The trailer shows that the film is worth coming to see due to the main portagonist Harry. This is because in this trailer the audience is shown that Harry is facing another problem and will try to overcome it throughout the film. This will attract people to see the film as they will want to see Harry's situation. Also, due to the use of wands, brooms, wizards etc many people will be attracted to see the film due to the variety of props used.
5. As Harry Potter & The Order Of The Phoenix is a sequel, the trailer ensures that the audience can understand the film even if they have not seen the previous films. This is shows in the trailer as the narrative is told in the trailer and also the audience is given an idea about the character 'Voldemort' who is the reason for the troubles in Harry's life. This shows that new audiences will be able to understand the film due to the narrative being told in the trailer.

Analysis of 'Heroes' Poster

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How does the opening three minutes of 'Heroes' compare to typical TV title sequences?

I will be looking at the TV Series 'Heroes' Episode 2 and looking at how the opening three minutes compares to typical TV title sequences.

At the beginning of the series, there is a logo shown which is known as the 'Heroes' logo. This is quite unique as not many TV programmes have there own logo as they are not really common within TV programmes. The logo includes a eclipse with the word 'Heroes' written on it. This shows that the series have there own logo to look unique and attractive. Also, the affect of the eclipse shows a sort of insight to the genre as it is not a image with light colours but it uses dark colours and is sort of dull which connotes that the series is not a comedy or romance but is a different genre.

As the episode begins, there is immediately a re-cap of the previous episode as there is a voice over of a man speaking and saying the main parts of the previous episode. This would be a quick reminder to the audience about what happened previously. This would also help the audience who missed the previous episode and would help them catch up. This is a similar method used with a few TV programmes but not many TV programmes use this method on their opening title sequence. A re-cap would be mainly found in Indian Dramas which is quite common in their opening title sequences. However, not many English TV Programmes use this method in there opening title sequence. For example, Hollyoaks and Eastenders do not use these methods which is why it is not at much common. This shows that the re-cap does not compare to typical TV title sequences but is unique to keep the audience aware of what happened previously.

However, as the series begins the title of the episode "Chapter Two: Don't look back" is shown on the building in capitals. This shows the difference in 'Heroes' opening sequence than other programmes as the episode name is usually written in the middle once the episode starts whereas the title of the episode in 'Heroes' is written on a building. This signifies that the buildings in the programme have an importance as one of the males is always dreaming about jumping of the building. This is always shows the unique way of putting the title on the building as it first is a close up and then after if zooms out to show that it is on the building.

The scene then changes in to birds eye view of the male standing on the building. This shot shows the male from the top and the high building which he is standing on. This connotes that the male may have some sort of importance or may be superior within the series or may even want to commit suicide. This would be the ideas in the audience's mind if they have not seen the series before, this shows that the opening title sequence creates many ideas in the audiences mind especially if they have not seen the programme before. This would cause the audience to think and will create mystery in their mind which would want them to watch more. This is quite different to other TV programmes as the opening title sequence is creating suspense and mystery to get the audience to view the programme.

Also, the use of lighting in the opening title sequence so far is very dull and dark colours used. This suggests that the programme does not involve any fun and enjoyable scenes but is a serious programme based people and their lives. The use of lighting would also give an insight to the audience about the genre as the audience will now be aware that the programme will not involve any comedy.

The scene then goes on to showing the male walk off the building and falling down but then someone catches him and flies. This would now give the audience the impression that the programme involves super powers. This may get the audiences attention and will want to watch more to find out what is happening. As the male realises he was just dreaming, the audience would get confused again as to is it a super powers programme or not. This would also get the audience interested as they will want to know more about the programme. This shows that the programme uses a scene at the beginning which would be attractive to ensure the audience gets involved and it creates an effect on the audience as there is a man falling off a building. This shows the difference in the opening title sequence as most programmes such as 'My Wife & Kids' start the programme with something normal whereas this creates an affect on the audience.

Overall, the opening sequence of the programme 'Heroes' shows the different unique things used to make the programme seem interesting. The opening title sequence also creates an affect on the audience in many ways which shows the opening title sequence is not similar to other TV programmes opening title sequences.

Cover Work (Ms Holiday)

Poster Analysis of 'Mamma Mia': (Click image to view larger)



Poster Analysis of 'Kidulthood': (Click image to view larger)



I will now be looking at the difference of the film 'Mamma Mia' and 'Kidulthood' and comparing their posters.

'Kidulthood' poster consists of dark and dull colours whereas 'Mamma Mia' involves bright colours. This may be because the two films are completly opposites. This is because 'Mamma Mia' is a comedy film whereas 'Kidulthood' is a film which involves violence and crime. This shows that the posters clearly show what the genre of the film would be because of the use of colours used in the posters.

Also, 'Kidulthood' involves images of the actors in the film and they all look laid back and as they have a lot of attitude and are part of a gang. However, this is not the case in 'Mamma Mia', this is because in the poster of 'Mamma Mia' there are images of the actors with smiles and looking overly happy. This also gives an insight to the film to the audience as 'Kidulthood' involves a gang who may commit crimes and be violent whereas in 'Mamma Mia' poster you can see people who do not look as if they are the sort of people who will commit crimes. The characters also do not look like a gang but they look like a group of friends. This shows the complete opposite way the poster has been designed to show the genre of the films and the personality.

The poster of 'Kidulthood' has a dark dull background with the sky showing as it is about to be thunder. As they are seen to be standing on a high building, it shows thunder is about to come and it is about to rain. This connotes that thunder will fall on the actual characters as they will have done something wrong within the film. This shows that thunder and dark grey clouds are used to show the problem which fall on them throughout the film. However, in the poster of 'Mamma Mia' the clouds are light blue which suggests happiness within the film. This also connotes they are sort of in cloud nine and are really happy. This shows that in one film there is a bright sunny sky and in the other there is a thunder dark sky.

Also, in 'Kidulthood' poster the group of people are wearing clothing such as hoodies which stereotypes them as teenagers who will be causing trouble. This shows that just from the poster of the film the audience is able to know the personality of the characters and the genre. This is not the case in the poster of 'Mamma Mia' though, this is because the group of people are wearing smart/casual clothing but it does not consist of hoodies. This shows that the people in 'Mamma Mia' will not be trouble makers and will not be committing any crimes within the film.

'Mamma Mia' also has a background of flowers and as if they are at a wedding ceremony. This connotes that the film will involve happiness unlike 'Kidulthood'. Also, 'Kidulthood' poster does not include any bright colours which would attract the audiences attention. The only bright colours shown in the poster are the females clothing which is not as bright whereas the poster of 'Mamma Mia' is very bright and eye catching.

Overall, this shows the large difference in both films as they both have different genres. The posters also show the ways in which the designers have clearly shown the personalities of the characters and the genre of the film.