Harry Potter's Trailer Analysis

1. The aspects which are emphasised in the trailer is that throughout the trailer there are flashbacks of scenes which take place in the movie, for example Harry's kiss scene. This may have been used so that the audience as an idea about the scenes which are involved in the film and this will also give a clue to the audience about the narrative. Another aspect which is emphasised in the trailer is the use of magic throughout the trailer. This is shown by Harry using his wand to use magic, this may have been used to attract the audience by the use of majic. This also gives an idea to the audience about the genre which is Action/Fantasy.
2. The genre of the film is established in the trailer by the use of the music. The music seems to get faster throughout the trailer which suggests the film involve Action. Another way in which the genre is established in the trailer is by the main protagonist Harry's willingness to fight throughout the trailer. This is shown as throughout the trailer, Harry is saying "I want to fight" this shows the audience that there will be Action involved within the film.
3. The target audience for the film seems to be teenagers to people from their late 30's. This is because throughout the trailer there are many teenagers seen which suggests the film will attract teenagers. Also, throughout the trailer the setting is shown to be a school, this will attract teenagers as they may be able to relate to situations such as teacher/student situations. However, in this trailer there is also shown a scene of Harry kissing a girl, this shows that in this film the difference from the previous films is that Harry develops a love interest. This will attract teenagers as they may be going through the same situation.
4. The trailer shows that the film is worth coming to see due to the main portagonist Harry. This is because in this trailer the audience is shown that Harry is facing another problem and will try to overcome it throughout the film. This will attract people to see the film as they will want to see Harry's situation. Also, due to the use of wands, brooms, wizards etc many people will be attracted to see the film due to the variety of props used.
5. As Harry Potter & The Order Of The Phoenix is a sequel, the trailer ensures that the audience can understand the film even if they have not seen the previous films. This is shows in the trailer as the narrative is told in the trailer and also the audience is given an idea about the character 'Voldemort' who is the reason for the troubles in Harry's life. This shows that new audiences will be able to understand the film due to the narrative being told in the trailer.