Analysing a Text

I will be analysing the text which is 'Hit man' the games poster.

In this poster, the main image is of a female who is not completely dressed and is also on a red bed. The female also has blood on her forehead.

The connotations of this text is that it connotes that females are sexual objects as the poster focuses on a image of a female who is not dressed fully. However, the denotation would be that the poster is basically showing a female who has dies as she has blood on her forehead. Also, the mise en scene also creates an atmosphere of love and romance as the female is lying on a red bed and is also wearing red. This suggests that the mise-en scene is creating different thoughts in the audiences mind as the female is not dressed completely and she has also blood on her forehead which connotes two different things.

The assumptions which are made about the audience is that the audience is more likely to be male. The reason for this would be is because the poster focuses only on a female who is also not fully dressed which would attract males to the poster. Also, the audience will also have to be 18+ as the image shown on the poster connotes that the game is not suitable for people under 18 which is clearly shown on the poster. The audience may react to this text in a positive way as it will attract males to want to get the game and also be part of it. The ways in which this text appeals to its audience is by having a large image of a female as by this males would be attracted.

The genre of this text is violence. This is shown as the female who is shown on the poster relates to the genre as the game seems to be about violence as the female has blood on her forehead which connotes violence. In this text, females are being represented which is shown as there is a female on the poster. The female is being represented as a sexual object due to her pose and also the way she is dressed. The reason why the female may have been represented in this way is to attract the target audience of the game who are males. The representation is reinforcing stereotypes as the female is being represented as a sexual object only which reinforces stereotypes of females. However, the representation which is being created in the text is not fair as females should not be represented in that way which allows the representation to be unfair to females.

The major ideologies, values and assumptions behind the text is that it creates an ideology of sexuality as the female is not dressed fully and also by her pose. Also, another ideology behind the text is love as the poster is mainly red which represents love. However, this can also create a binary opposition as the red could also represent violence due to the female having blood on her forehead. Lastly, the poster is also patriarchal due to the female being portrayed as a sexual object.

The institution affects the text as PlayStation is a largely successful institution and is well known for their games. This would attract people who regularly buy games which are from PlayStation. This will also allow the game to be sold more and more successful.